Twelve generations later, the Hata family continue to create an amazing array of fragrances. Shoyeido's blending process is an art form. Highly trained "masters" draw upon centuries-old secrets to create masterworks of fragrance. These artisans carefully process the quality, balance, and ratio of every hand-selected natural ingredient. Only the finest raw materials are used and the results are remarkable, subtle scents that beckon us to use all of our senses — what the Japanese call mon-koh, or "listening to incense."

Shoyeido products are not just the preferred incense for most temples in Japan. Their unique blends are the modern natural solution for creating a relaxed atmosphere in the home. Whether as an accompaniment to work, to enliven social settings, to deepen yoga and meditation practices, or simply as bubble bath or spa accompaniment, Shoyeido’s pure incense is a timeless way to enhance atmosphere.

With respect for the environment and a concern for green practices, Shoyeido continues to set the standard in the market of fragrance. They have procured permits from the Ministry of Economy, Trade & Industry in Japan, and the US Fish & Wildlife Department to validate that their products are properly accounted for and responsibly harvested. None of their recipes contain animal ingredients and no testing has ever been done on animals.